Tuesday, April 10, 2012



Westfield Garden City has begun the search to find this year’s ‘Stylist’s Apprentice’ and is calling for budding fashionistas to consider whether they could become the next Rachel Zoe.

Into its second year, the Westfield Garden City Stylist’s Apprentice competition is a career-launching opportunity for aspiring stylists and fashion fanatics to gain invaluable experience in the styling and fashion industries – all while getting paid. 

Following the success of the 2011 Stylist’s Apprentice, this year’s program has expanded to include a suite of hands on opportunities from styling alongside Westfield Garden City stylists, to blogging, fashion reporting and engaging with shoppers via the centre Facebook Fanpage and more.

“The winner will be someone who has an eye-for-style and a passion for fashion which can translate into style guidance and inspiration for our shoppers and online community,” says Sara Hatten-Masterson, Westfield Garden City stylist.

“This one-of-a-kind program provides a platform where would-be stylists can learn to apply their creativity in a commercial environment and showcase their breadth of styling and fashion commentary skills via the Westfield Garden City Facebook Fanpage,” she adds.

Alice Waugh, winner of the 2011 Stylist’s Apprentice says the title of the Stylist Apprentice is a dream job for those wanting a leg up in the fashion industry.

“It’s been an absolutely invaluable experience. I’ve worked with some of the best Stylists and retailers in the industry which has given my fashion career the kick start most could only dream of,” she says.

The competition is open to current tertiary students studying a fashion, design or communications related degree and requires entrants to showcase both their fashion and reporting capabilities.

Entries close April 17 with the top five finalists announced April 19. Shortlist candidates will be tasked with a fashion style challenge, supported by a written component and interview with the Westfield Garden City judging panel.

Results of the style challenge will be showcased at the grand finale event at Westfield Garden City on May 10, where finalists will be given free reign to style a full fashion parade featuring a range of runway looks and new season trends. The winner of the 2012 Stylist’s Apprentice will be announced on the night.

To enter, students need to provide a styled photograph of themselves inspired by a key 2012 Autumn/Winter trend. This is to be supported with a 150 word submission describing their look and style inspiration, along with top 5 tips to mastering the season’s trends. To enter visit the Westfield Garden City Facebook Fanpage

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